Telling Your Good News
With our #StoryFirst approach, we honour the integrity and substance of a well-crafted story, before choosing the platform upon which it is told – be it the news media, social media, videos, apps, email or direct marketing, websites or blogs, an experiential or virtual reality campaign, or any iteration within the digital world.

Brands we’ve worked with

What our clients say

Good News Lab have been running our industrial publication, Jendamark Junction, since it’s first issue in 2016 with creative design work and riveting articles. GNL have also enriched Jendamark’s social media presence and have brought calm to the storm of content that Jendamark produces. They go above and beyond to make sure they add as much value as they can for us. Working with GNL is nothing but a pleasure. They are a team of creative thinkers who are all subject matter experts in their respective fields.
Brian and his team ran an extensive brand awareness campaign to ensure the community buy-in and support of our development of the Eastern Cape’s largest shopping and entertainment centre, Baywest Mall. This spanned more than four years, covering the ground-breaking phase through to the operational phase of the complex. During this period, Good News Lab landed positive exposure of the development in regional and national news titles exceeding R7m in value, while organically growing an active social media following for the mall exceeding 20,000 by the time the mall opened in 2015.
Good News Lab and Gamtoos Irrigation Board have walked a trusted path during the past few years. They have taken charge of the board’s media matters with great success. Although Brian and his team remain very professional, the relationship has deepened to the degree that GNL have become one of our long-standing suppliers – a relationship based on trust and mutual understanding. The board is well cared for by this group of very professional people. In a fast-paced world awash with impersonal interactions, it is refreshing to work with a team who can be trusted and who care about one’s organisation.
Working with the team from Good News Lab has been an absolute pleasure. With their help we continue to tell our story in the correct spaces and grow our client base. I would highly recommend Good News Lab.
I really enjoy working with the team at Good News Lab who take a ‘’no nonsense let’s get the job done’’ approach to projects. GNL has helped us with everything from social media management, copywriting, PR, strategy and policy development. If you’re looking for an agency that will give you focus and commitment, then there is no need to look further.

When a mutual friend connected me to Brian and his team at GNL for a local PE event I needed PR help with, I was very pleasantly surprised with not only their earnest professionalism, but their incredibly efficient turnaround and super-friendly support. We funnel all our PR requirements to PE and GNL now. Great team which I would recommend in a heartbeat.

It is a pleasure working with the team from Good News Lab. They are smart, passionate, creative people. They always exceed our expectations, nothing is ever too much hassle and they take a genuine interest in our industry. They have been our preferred communication specialists for a number of years and we look forward to working together for many more, spreading our good news in an interesting and meaningful way.
SIEGFRIED LOKOTSCHOperations Director | Jendamark Automation
DAVID LUDDITTCEO | Abacus Asset Management
RIENETTE COLESKYCEO | Gamtoos Irrigation Board
LEIGH KATZENManager | Lungile Lodge Tourism Establishment
NICO BASSONMarketing Manager | Bud Chemicals and Minerals
JANINE OSBORNEStakeholder Relations Manager | PET Recycling Company